Supporting in-store growth through focused digital visibility and intent.

The business generated a substantial share of its revenue through its physical store, but digital played virtually no role in customer acquisition.

There was no digital strategy in place, no customer journey thinking, and no infrastructure to understand how online touchpoints could support offline sales.

Visibility existed only to a limited extent and intentionally did not aim at becoming an e-commerce business.

The objective was clear: increase in-store visits and consultations by using digital channels as a supporting layer, not as a replacement for the physical experience.

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Our guiding principle was simple: digital must drive in-store action.

We started by building the necessary digital infrastructure to understand customer behavior and identify where digital touchpoints could meaningfully support the existing business.
This included creating a foundation that allowed us to track interactions, evaluate intent, and connect online activity with offline outcomes.

Advertising was then designed with a clear mindset.
Not to sell online, but to make expertise visible and relevant in a local context where trust and consultation matter.

Working closely with the client, we identified high-value customer segments and mapped the moments in which digital interaction could guide users naturally toward store visits and personal consultations.

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Within the first three months, the impact became clearly visible.

The campaign helped expand the customer base by a factor of 2.4, supported by a setup that made digital intent measurable for the first time.Together with the Kaffeegold team, we supported the business in generating more than 100 consultation inquiries within five months, directly contributing to in-store activity.

In parallel, the first Barista campaign successfully supported the sale of over 105 barista courses, achieving a ROAS of 9.2.

Most importantly, the results revealed a strong correlation between digital activities and physical store performance.

What had previously been invisible became measurable, creating a foundation for data-driven decisions across all future marketing efforts.

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